Mooboo : Branding: Finest Bubble Tea in London

Incredibly popular in Asia, bubble tea arrives in London - an exciting new retail concept with a bold name and brand created by Pluspurple.

Mooboo are passionate about their drinks; hot or cold, fruit flavoured or milk based, all with 'bubbles' of flavoured tapioca gel. Pluspurple was asked to capture the essence of this fun new taste sensation in the brand and store design.

See more: identity | Mooboo


See more: identity | Mooboo