Villa Optik : New identity for a Swiss Optician Chain

Celebrating 30 years in business, Swiss Optician chain Villa Optik recently charged Pluspurple with the task of renaming and rebranding the company. As a consequence of the organic growth seen over the last three decades, each store had its own individual identity, so part of the challenge was to consolidate these different retail environments under one new brand. A strong contemporary aesthetic was employed to bring the brand up to date, balancing the importance of professional, medical knowhow with the desires of fashion conscious customers. Work included designs for print, brochure design, retail interiors, store exteriors, advertising and a soon to be launched corporate website.

See more: identity | villa optik


See more: identity | villa optik